Hello, Ashok. Hope you’re doing good!

In my opinion, with the era of digitization, it has increased the demand for digital marketing experts. Being a BBA in digital marketing student, you must have already got a hang of basics of the field. While choosing an MBA specialisation, you can definitely consider digital marketing itself as an option. You’ll get a platform to brush up your skills while you have already got theoretical know-how. This should only be the case, if you wish to make a mark for yourself in the digital marketing field.

If you wish to explore more options and are keen towards learning about the other techniques of business management, you should consider other fields namely Marketing, Finance, Operations, Human Resources etc. as well. My point here is, digital marketing is not field specific. Everybody from finance to sales to human resources need digital marketing for example in connecting with suitable candidates for a new vacancy, finding out about which is the biggest funder etc. So eventually even if you do your masters in any other field namely finance or HR, your bachelors in digital marketing would still get to use and you would get the opportunity to explore other fields as well.

So did you get what you were looking for? Or do you have any more questions in mind? I can happily do some more research for you if you have any more doubts.