How do I write a strong essay for IESE Business School?

IESE’s application asks for more than just career plans, it wants to understand who someone is and how they think.

Here’s what to focus on:

• For the goals essay, tie your career plan to IESE’s global strengths. If you're aiming for a career in social impact investing, explain how the school’s emphasis on responsible leadership supports that direction.
• Share stories that reflect your values. A time you made a difficult choice, supported someone’s growth, or recovered from a major setback—these show self-awareness and maturity.
• Mention aspects of the program that genuinely excite you, like the International Exchange Program, the team-based case method, or the school’s global alumni network.
• Be honest about challenges. Essays that reflect personal growth tend to resonate more than those focused purely on achievements.

Keep the tone thoughtful and sincere. IESE is looking for people who value integrity and long-term impact, not just short-term success.