A strong IESE MBA essay should reflect clarity of purpose, values-based leadership, and an understanding of IESE’s culture. The school looks for people who want to lead with impact, not just climb the corporate ladder.
In the goals essay, be specific. Saying “I want to work in consulting” isn’t enough, explain how previous experience shaped that path, and why IESE helps you get there. Mention real IESE offerings, like the Business Ethics curriculum, the Capstone Project, or the international exchange options.
If you’re writing the personal essay, focus on a moment that shaped your perspective, something like moving cities alone for work or helping turn around a struggling project. IESE values resilience and reflection.
Keep the tone honest and grounded. Avoid exaggerating. They’re not looking for the loudest applicant, they’re looking for the one who thinks deeply and acts intentionally.
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