Eligibility Requirements for Dublin Masters in Marketing

A minimum second-class honours degree (or equivalent) in any discipline


Bachelor's GPA Requirement

Relevant degree degree

UG Requirement


Maximum Backlogs Accepted

min 2 years (no max limit)

Work Experience Required

Dublin Masters in Marketing Class Profile


Class Size


Avg. Student Age



About University College Dublin - Smurfit Business School

University College Dublin (UCD) is a renowned research university located in Dublin, Ireland. It was established in 1854 and is one of the oldest universities in the country. UCD is a member of the National University of Ireland (NUI) and has a reputation for academic excellence and research innovation.

UCD offers a wide range of undergraduate and postgraduate programs across its seven colleges, including the College of Arts and Humanities, College of Business, College of Engineering and Architecture, College of Health and Agricultural Sciences, College of Law, College of Science, and the College of Social Sciences and Law. The university also offers numerous research and professional development opportunities for students and faculty.

UCD is home to over 33,000 students, including more than 8,000 international students from over 139 countries. The university has a diverse and inclusive campus community and offers a range of support services to students, including counseling, disability services, and career development.

Overall, UCD is a highly respected university with a strong international reputation for academic excellence, research innovation, and student support.

Dublin Masters in Marketing Program Description

This rigorous course is designed to prepare graduates for positions in brand management and marketing in Ireland and abroad. The programme is suitable for business and non-business graduates with a marketing orientation and marketing professionals wishing to build upon their existing skills. It also caters for students with an undergraduate background in psychology, social science or other cognate disciplines which inform marketing theory and practice.

Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.

The MSc in Marketing at UCD is currently ranked 31st in the QS Global Masters in Marketing Rankings and equips students with the theoretical knowledge, analytical skills, and methodologies necessary for successful careers in marketing. The programme has strong ties with industry, and a central element for which it is noted is a Major Marketing Project where students work on marketing strategies for leading global companies such as P&G, Unilever, Danone, Mondeléz and PepsiCo.

Program URL:https://www.smurfitschool.ie/programmes/masters/mscinmarketing/

Dublin Masters in Marketing Program Curriculum

Corporate Marketing Strategy
Consumer Insights and Analytics
Consumer Behaviour

Omnichannel Marketing Communications
Brand Management
Pricing Strategy

Launching New Products
Marketing Project

Core Courses

Corporate Marketing Strategy
Consumer Insights and Analytics
Consumer Behaviour

Omnichannel Marketing Communications
Brand Management
Pricing Strategy

Launching New Products
Marketing Project

  • Marketing

Want to Score 8+ Band in IELTS?

Kickstart your IELTS Prep for FREE and get access to LIVE classes, study material, assignments, mocks, and much more!

Dublin Masters in Marketing Employment

Graduates of the course work in a variety of industries, including consumer goods and food; financial services; technology; advertising and market research; or pharmaceuticals.

88% of the graduates from this programme were employed after 6 months across a range of industry sectors. Potential careers for graduates include:

Marketing Management
Brand Management
Market Research
Digital Marketing
Account Management
Communications and Fundraising Coordinator


Average Starting Salary

Companies Recruiting Dublin Masters in Marketing Graduates


P & G





Application Essay for Dublin Masters in Marketing

Two essay questions (each approximately 300 words).


Letter of Recommendation for Dublin Masters in Marketing

Two references are generally required, preferably one academic and one professional.


Ask a Question

Have Queries about University College Dublin - Smurfit Business School?

Get Answers from Alums

View All Questions