About Georgia State University
Georgia State sits right in downtown Atlanta, which means students are surrounded by companies, jobs, and real business activity while they study. The university has been around since 1913 and today has over 50,000 students across different programs.
The business school, called J. Mack Robinson College of Business, is where the MS in Marketing happens. Because of where the school is located, students get plenty of chances to connect with companies, work on real projects, and build experience while still in the program. That mix of classroom learning and real-world exposure is what makes Georgia State stand out for many students.
Master Modern Marketing with GSU's MS Marketing Program Description
The MS in Marketing at Georgia State is built for students who want to work with both the creative and data sides of marketing. The program covers topics like digital marketing, social media, big data, and analytics, but also teaches how to apply these skills to real business situations.
What makes this program different is the hands-on work students get to do. Throughout the year, you’ll work on projects with actual companies. These aren’t case studies — you’ll help businesses solve real marketing problems, which gives you solid experience to talk about during job interviews.
Whether you’re looking to move up in your current role, switch into marketing, or start fresh after graduation, this program gives you both the knowledge and the practical work to make that switch happen.
Program URL:https://robinson.gsu.edu/program/marketing-ms/
Master Modern Marketing with GSU's MS Marketing Program Curriculum
Program Curriculum URL:https://robinson.gsu.edu/program/marketing-ms/
After finishing core and foundation courses, the program lets you dive deeper into your interests. You'll select 18 credit hours of marketing electives tailored to your career goals. These may include advanced studies in areas like consumer insights, digital strategy, brand management, or data analytics—giving you control over where you want to specialize.
You’ll work with advisors to choose the right electives for your path, whether you're aiming to join marketing teams in big companies, work for startups, or even consider further academic study.
Core Courses
The core courses in Georgia State’s MS in Marketing aren’t just checkboxes—they’re where you pick up the tools you’ll actually use in the job market.
You’ll start with the essentials: how customers think, how data shapes decisions, and how brands make strategic calls. These courses total 9 credit hours and are spread across the program alongside electives and one final capstone.
If your background isn’t in business, you might be asked to complete a few foundation courses—things like accounting, statistics, or basic economics. The admissions team reviews your transcripts and will let you know exactly what’s needed. If you’ve already studied these subjects before (with a decent grade), you won’t have to retake them.
Here’s what’s covered in the core:
- Marketing Management – Focuses on decision-making across branding, pricing, global markets, and strategy.
- Buyer Behavior – Helps you understand what drives customer choices and how to build campaigns that actually land.
- Marketing Research – Teaches how to gather the right data, ask the right questions, and use insights to guide strategy.
- Capstone: Strategic Market Planning – This is where it all comes together. You’ll create a real marketing strategy that pulls from everything you’ve learned.
Classes are held in the evenings twice a week at the Buckhead Center, so the format works well whether you're studying full-time or juggling work alongside the program. Students move through the curriculum as one group, which means you’ll build solid connections and learn alongside people facing similar challenges.
Master Modern Marketing with GSU's MS Marketing Fee Structure
Georgia State’s Master of Science in Marketing is a one-year program. Students start together and move through the full course as one group. Tuition depends on where you live:
There is also a $250 non-refundable seat deposit after admission.
The fees may change slightly every year.
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Start My Prep NowMaster Modern Marketing with GSU's MS Marketing Employment
Graduates of GSU’s MS in Marketing report an average 43% increase in salary after completing the program. The Career Advancement Center supports students throughout the year with resume reviews, networking events, and recruiter connections—and helps many secure full-time jobs even before graduation.
Master Modern Marketing with GSU's MS Marketing Employment Statistics
Let’s take a quick look at the kind of career growth students typically see after completing the program.
Employment Overview URL: https://robinson.gsu.edu/program/marketing-ms/
Scholarships available for International Students
The average annual cost of study, including tuition fees and living expenses is around USD$35,000 per year. However, this can rise dramatically as your day-to-day living expenses will vary depending on what state or city you live in.Below are some scholarships you can avail to reduce your study abroad expenses drastically.
- The Global Study Awards
The Global Study Awards is a competition for successful IELTS test takers who have shown exceptional promise. You can enter the competition if you plan to use your IELTS results to apply for an undergraduate or postgraduate degree in an English-speaking country.
- Gary Saitowitz Scholarship
Gary Saitowitz founded the Gary Saitowitz Scholarship with the objective of assisting one deserving student in reducing the stress and also the overall financial burden of costly higher education.
- Form Swift Scholarships Program
The scholarship program is for driven, up-and-coming, entrepreneurs who are ready to commit to building a better world through their business ideas.
What makes Master Modern Marketing with GSU's MS Marketing unique?
Georgia State’s MS in Marketing stands out not just because of its prime downtown Atlanta location but because of the hands-on learning woven into the program.
You’ll join a small group of students who move through the entire program together. This close-knit setup makes teamwork and peer learning a natural part of the experience.
The program includes real projects with well-known companies. Past students have worked on marketing events for Porsche, supported the city’s ATL311 campaign, and helped build branding for local favorites like Monday Night Brewing.
At the Social Media Intelligence Lab, you’ll dive into social data, learning to analyze online conversations and use those insights to shape marketing strategies.
Another unique feature is the Marketing Roundtable. It connects students with senior marketing leaders in Atlanta through events, panel discussions, and exclusive networking opportunities. This gives you a direct line to mentors and potential employers.
Here’s what makes Georgia State’s MS in Marketing special:
Master Modern Marketing with GSU's MS Marketing Contact Information
Whom should I contact in case of any doubts?
If you have any questions about Georgia State University’s MS in Marketing program or the application process, the Graduate Admissions team is the best place to start. They can help with admissions requirements, deadlines, and general program information.
You can contact them at:
For more details, visit the official Graduate Admissions page on the university website.
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