Graduate taught
Department of Management
Application code N5U1
Starting 2022
Home full-time: Closed
Overseas full-time: Closed
Location: Houghton Street, London

The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer.

A practical project will enable you to apply your insights and expertise to a real-world consulting problem and develop your professional and helpful skills as a marketing manager.

The program’s core courses bring learning from the latest research into the classroom, giving a well-rounded, critical analysis of consumer behaviour and data analytics in the context of real business challenges. You will gain an in-depth understanding of consumer markets based on cutting-edge research and insights into human behaviour. You will also develop your talent and expertise in data analysis, enabling you to take a strategic approach to design and developing marketing campaigns. A core course in the foundations of business management will also build your knowledge of the contexts in which marketing managers can drive forward organisational goals.