Semester 1
Mandatory courses
- Competitive Strategy
- International Business Context
- HR Strategy and Practice
Optional courses (choose one)
- Measuring and Managing Performance
- Financial Analysis
Semester 2
Mandatory courses
- Research Philosophy and Practice
- Business Economics
- International Marketing
Optional courses (choose one)
- Managing Diversity in Business
- Project Management
Semester 3
Mandatory courses: Semester 1
International Business Context
Explores the nature of a firm's response to the challenges of internationalisation by examining the strategic basis, method and direction of international strategies. Examines both multi- and micro-nationals and utilises conventional strategic tools to study international strategies.
Competitive Strategy
Examines how companies compete by developing and understanding the interactions and relationships between theoretical concepts; examining the individual components of strategic management models and considering how companies may achieve and sustain competitive advantage.
HR Strategy and Practice
Helps to understand the value of HR as a profession within an organisation. It will develop a critical awareness of how different people practices integrate to enable delivery of strategic HRM plans. It will equip students with an understanding of the differing roles played by HR practitioners, and the core behaviours required to perform these roles effectively.
Mandatory courses: Semester 2
Business Economics
Provides knowledge and understanding of the basic principles and concepts of microeconomics and macroeconomics and to be able to apply this knowledge and understanding in the analysis of a range of economic problems.
Research Philosophy and Practice
Provides an understanding of the social science research process, as well as theory and approaches to research. Develops practical skills (i.e. quantitative and qualitative techniques) in data analysis to transform the raw data into information that guides marketing management valuations.
International Marketing
Helps to develop deeper understanding of the marketing environment and the risk factors in a global context. It will examine the effects of globalisation and international structures on marketing strategies. It will cover implications of recent trends, particularly relating to ethical and sustainability, on marketing approaches.
