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Senior Assistant Manager in Operations Management
If the plan is to build a career purely in marketing—especially digital or brand-focused roles—a Master’s in Marketing gets you in faster and cheaper.
- Duration is shorter (12–16 months), and tuition is often 30–50% less than an MBA.
- Many programs accept students straight out of undergrad.
- Jobs include roles like marketing analyst, brand executive, digital strategist—starting salaries are around $60,000–$90,000 in top global cities.
- Schools like ESADE, Columbia, and Warwick offer real brand consulting projects, which help build a portfolio.
A big plus of this degree is that it works well if aiming for in-house marketing or agency-side roles early on. Just know that upward movement into director-level roles may later need an MBA unless you stay long enough in the industry or upskill on the job.
For more details you can read this blog on 'MBA vs MS"
Digital Marketer
If the goal is to grow into leadership roles like brand director, marketing head, or even general manager, an MBA is usually the better pick. It teaches broader business skills—finance, strategy, management—which matter for senior positions.
Top MBA programs also have stronger campus recruitment for high-paying roles. For example, MBA grads at Kellogg or INSEAD often land marketing leadership positions at firms like Amazon, L'Oréal, or McKinsey with salaries starting around $120,000–$150,000.
That said, MBAs cost more and often need 3–5 years of experience. But if someone wants flexibility, maybe move from marketing to product, or eventually into consulting or entrepreneurship, an MBA gives that option.
One thing to note is that many MBAs let you focus on marketing through electives, so it’s possible to specialize without narrowing your path.