What is the acceptance rate for HEC Paris MSc in Marketing?Is it really hard to get in?

Question

Hema A · Accepted Answer

The HEC Paris MSc in Marketing has an estimated acceptance rate of 10&ndash;15%, making it highly selective. Most admitted students have relevant experience through internships, college projects, or content creation work.
While the GMAT or GRE isn&rsquo;t mandatory, many successful applicants submit scores&mdash;typically GMAT 650+ or GRE 315&ndash;325&mdash;to show academic strength, especially if their GPA is average. The school looks closely at career goals and fit with the program, so vague or generic applications don&rsquo;t go far.
The interview carries weight and tests clarity, motivation, and communication. HEC also expects students to handle a rigorous academic workload, so showing readiness matters, even outside test scores.

Preet J · Answer

HEC Paris is tough to get into, not just because of academics but because it screens for clear motivation and real marketing exposure.

Acceptance rate is about 10&ndash;15%, and most admits have marketing-related internships or personal projects.
A strong motivation letter that links past experiences with career goals is key.
Recommendations that highlight creativity, leadership, or communication make a real difference.
TOEFL scores above 100 or IELTS 7.0+ are expected if English isn&rsquo;t your native language.
Connecting with alumni through LinkedIn or HEC-hosted webinars helps tailor your application to what the school values.

Non-marketing majors are considered if they show genuine interest and skills relevant to the field.