What is better, doing a master's in marketing or a master's in digital marketing?

Asked by Ayushi almost 2 years ago

Answers 1


MentR-Me Team

A business's most crucial component is marketing because it aids in capturing consumers' attention. The two types of marketing are as follows. Digital marketing is a more contemporary form of marketing than traditional marketing, which is a more conventional form. While digital marketing has only recently entered the picture, traditional marketing has been developing for millennia. Both are beneficial in their unique ways since they have advantages and disadvantages. Therefore, the people and businesses that wish to use it will have to decide which of the two to use.

The marketing strategies utilized on the internet are referred to as traditional marketing. These techniques have been around for years but are no longer employed frequently. They do have certain advantages, though.

Daily advertisements can be found on television, in newspapers, or on the radio while we do our daily activities. We can see these marketing advertisements on flyers everywhere when we step outside. Additionally, we observed large movie advertisement billboards on every street. One form of marketing is the ones in those movies. It aids the movie production business in grabbing passersby's attention as they cross the street. As a result, advertisements and banners may be seen everywhere in every country.

Depending on the nation or the region, the languages may be different. Take Mumbai as an example. The advertisements there can be in both Hindi and English. Thus, it is how conventional marketing functions. Its main goal is to draw people in every manner it can without using the internet.

Trends and new technologies cause digital marketing techniques to change frequently. These tactics incorporate those that call for using a smartphone or the internet. Although they are more recent than established techniques, they are no less compelling.

In this world that is changing quickly, many new technologies have emerged. Among them is the use of digital marketing methods. Nowadays, consumers may conduct marketing from the comfort of their homes utilizing the internet and cell phones. These tactics save the costs associated with transportation, inventory, and other physical expenses.

These tactics are becoming more popular worldwide due to the widespread use of social media and the internet in general. 4.62 billion people use social media, while 4.95 billion people use the internet as a whole, according to DataReportal.

Internet advertising, therefore, makes far more sense than television or magazine advertising.


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