What are the best tips for writing the FSFM MiM motivation letter?

Question

I’m currently drafting my motivation letter for the Frankfurt School MiM. I have a BCom background with a CGPA of 7.6 and two internships — one in audit and another in social media marketing. I’m really interested in moving into corporate finance or strategy roles after the MiM, but I know my experience so far isn’t very finance-heavy.
Should I focus more on the transferable skills from my internships, or talk about why I didn’t get a core finance role yet? Also, since I’m applying without GMAT, I want to make sure my essay shows strong intent. Any suggestions on what FSFM really values in this letter would be appreciated!

T Mehta · Accepted Answer

Most applicants worry their profile isn&rsquo;t &ldquo;finance enough,&rdquo; but FSFM doesn&rsquo;t expect undergrad finance stars &mdash; they want clarity, not perfection.

Start with what triggered your shift toward finance or strategy &mdash; maybe a project, a course, or even frustration with your last role.
Frame your internships as bridges &mdash; auditing taught analytical structure, marketing gave you market understanding. Make that jump visible.
Talk less about why you didn&rsquo;t and more about why you&rsquo;re ready now &mdash; FSFM cares more about mindset than a perfect background.
Since you&rsquo;re applying without GMAT, use the essay to prove academic drive: mention CFA prep, Excel/Valuation workshops, or anything that signals business readiness.
One underrated tip: explain how you&rsquo;ll contribute to FSFM &mdash; through clubs, projects, or even peer learning. They look for team players, not just job-seekers.

Make the essay specific, personal, and forward-looking. Avoid generic lines like &ldquo;I want to enhance my knowledge&rdquo; &mdash; instead, show how and why now.
For more details you can read this blog on "FSFM MIM Essays "

B.K Sharma · Answer

The FSFM MiM motivation letter is where they evaluate intent, clarity, and fit &mdash; especially if you're not submitting a GMAT score. So yes, it&rsquo;s one of the most important parts of your application.
Rather than explaining why you didn&rsquo;t get a finance role, focus on what your internships taught you and how those skills carry into corporate finance. For example, auditing shows attention to detail and working with financial data; social media work can demonstrate strategic thinking and cross-functional collaboration. These are valid &mdash; just make the connection clear.
Also include why Frankfurt School specifically &mdash; mention the Finance track, career services, and access to German employers. They value applicants who&rsquo;ve done their research. If possible, reference a course or initiative that aligns with your goals. And keep the tone confident &mdash; the letter should feel like someone who&rsquo;s already on the path, not someone still figuring things out.