Ross MSBA essay tips — I’m from a non-technical background. How should I write my essay to stand out?

Question

T Mehta · Accepted Answer

Ross MSBA essays for non-technical applicants should focus on showing how past experiences prove analytical thinking, even if the degree isn&rsquo;t in engineering or computer science. The admissions team knows students come from business, economics, or marketing backgrounds too. Highlighting specific projects where data shaped decisions &mdash; like analyzing customer behavior, building financial models, or running campaigns with measurable outcomes &mdash; makes the profile stronger.
Another key angle is motivation. Explaining why analytics is the natural next step for career goals shows clarity. If extra steps like completing online courses in Python, SQL, or statistics were taken, mentioning them adds credibility. What really stands out is tying these elements together in a story that shows curiosity for data and a clear plan for applying it after graduation.

Mohit C · Answer

Coming from a non-technical background can actually be a strength in the Ross MSBA essay if it&rsquo;s framed the right way. Instead of worrying about missing coding courses, think about what unique perspective can be brought.

Show how experiences in marketing, finance, or business roles gave exposure to using data for decisions.
Use one concrete example, like a campaign or project, where data insights made a difference.
Talk about skills learned outside academics &mdash; certifications, online courses, or even workplace training.
Connect career goals directly to Ross resources, such as projects with companies or electives in areas like marketing analytics.
Keep the essay forward-looking: how the blend of non-technical background plus Ross training creates a strong edge.

Applicants who position themselves as &ldquo;business-first, analytics-ready&rdquo; often come across as unique compared to purely technical candidates.