Im from a non-technical background and I dont have much knowledge on IT and statistics. Can I pursue an MS in business analytics?Is it possible?

Question

Jayant M · Accepted Answer

Yes, it&rsquo;s possible to pursue an MS in Business Analytics with a non-technical background ,  many US programs are designed to accept students from diverse academic fields.
Schools like Duke, Wake Forest, and George Washington University openly admit non-tech students, provided there&rsquo;s strong interest and a learning mindset. Some programs even include foundation courses in Python, stats, and data tools before the main curriculum starts. What helps a lot is completing 1&ndash;2 beginner-friendly online courses beforehand ,  something like Excel to MySQL (Coursera) or Google&rsquo;s Data Analytics Certificate. These show the admissions team that you&rsquo;re putting in effort to bridge the gap.
Also, if your background includes work with numbers, reports, or business decisions (even in marketing or operations), highlight that. It builds your case. Don&rsquo;t skip the GRE or GMAT ,  a strong quant score (even without a math degree) can offset the lack of a technical profile.

K S Saini · Answer

Plenty of MSBA students don&rsquo;t come from engineering or coding ,  they come from economics, business, even liberal arts. It&rsquo;s more common than people think.
&bull; Focus on programs that offer a &ldquo;bridge&rdquo; semester or pre-term bootcamp. Schools like SMU, Fordham, and Rutgers have beginner-friendly structures. &bull; Taking a short course in statistics or Python now (even on YouTube or Coursera) helps reduce the initial shock once the program starts. &bull; Your SOP matters more here ,  explain clearly why analytics, and what real-world problems interest you (like marketing analytics, supply chain, etc.). &bull; Internships or freelance gigs ,  even unpaid ,  in Excel-heavy roles or reporting can show some analytical familiarity. &bull; MSBA isn&rsquo;t only about coding. Roles like business analyst, data translator, and product analyst need domain understanding and communication skills more than hardcore tech.
For more details you can read this blog on "MSBA in USA 2025: A Comprehensive Guide"

I'm from a non-technical background and I don't have much knowledge on IT and statistics. Can I pursue an MS in business analytics?Is it possible?