How good is the MSc in Marketing program at HEC Paris in terms of jobs and learning?

Question

Preet J · Accepted Answer

HEC Paris offers a marketing program that combines deep learning with strong career results.

The curriculum includes strategy, digital marketing, data tools, and brand building.
Electives let students focus on areas like luxury, social media, or analytics.
Most students work on live business cases and group projects, not just classroom theory.
Over 90% of graduates land jobs within three months&mdash;many in global roles.
The average starting salary for graduates is around &euro;55,000 per year, depending on role and region.
Companies like L&rsquo;Or&eacute;al, Amazon, LVMH, and McKinsey regularly recruit from the school.
The career center supports students with resume reviews, mock interviews, and networking events.

The program also emphasizes soft skills like leadership and communication&mdash;important for marketing roles across industries. For students looking for both practical experience and strong job outcomes, it&rsquo;s a well-rounded option.

Hema A · Answer

The MSc in Marketing at HEC Paris is known for its solid academic structure and strong job outcomes. The course covers everything from strategic marketing and brand management to digital tools and analytics. Students can also explore areas like luxury, consumer behavior, and data-driven campaigns through electives.
What makes the learning valuable is how theory is tied to real business problems&mdash;through live projects, workshops, and company visits. Recruiters value this mix, and many students receive offers within three months of graduating.
Big-name firms in consulting, tech, FMCG, and luxury regularly hire from this program. HEC&rsquo;s alumni network and career services also play a big role in connecting students with global opportunities.
Beyond academics, students attend sessions on leadership and communication that help build workplace skills. Overall, it&rsquo;s a strong program for anyone serious about building a marketing career with real industry exposure.