Just finished researching this myself. Here's what helped:
For Essay A, talk about what truly matters to you. Not what sounds good but what’s real. Think of a story or moment that changed how you see things. Be clear about the “why.”
For Essay B, make sure it’s all about you + Stanford. What do you want to do, and how can Stanford help? Mention actual classes, professors, or experiences there. Keep it focused.
Common mistakes you should avoid include turning your essay into a list of achievements—they’ve already seen your resume. Avoid vague answers or using fancy words to sound smart. And most importantly, don’t write something just because it sounds like what they’d want to read. Keep it real.
You can read more about How to write good Stanford MBA essays here.
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