How do I write good Kellogg MBA essays?

Ranjan J

Experienced Study abroad consultant | Specializing in sales and Project Management | Expert in Sustainable sales practices

Writing strong Kellogg MBA essays isn’t just about structure — it’s about showing who you are beyond the resume. Kellogg looks for leaders who are thoughtful, collaborative, and self-aware.

Here’s what helps:

• Use team-focused stories — not just leading, but lifting others. For example, a time you stepped back so someone else could lead speaks volumes at Kellogg.
• Be specific in the “Why Kellogg” essay. Mention things like the MMM program if you’re into design + business, or how you plan to contribute to clubs like Net Impact or Kellogg Board Fellows.
• The tone matters. Kellogg essays should sound confident, not overly polished or salesy — especially since they also evaluate tone during the video essay.
• For the video essay: Practice casual clarity. It’s not a TED Talk — they want to see how you think and communicate in real life.

For essay samples and Kellogg-specific strategies , you can read this "Kellogg MBA Essay Guide".