How do I choose between a Master's in Marketing and an MBA with a Marketing concentration?

Asked by Nagar 268 about 1 year ago

Choosing between a Master’s in Marketing and an MBA in Marketing comes down to your experience level, budget, and long-term goals.

  • Experience: Master’s in Marketing is for early-career students. MBAs usually require 2–5 years of professional experience.
  • Focus: A Master’s is marketing-specific—courses in SEO, brand strategy, social media, and analytics. An MBA covers broader areas like finance, operations, and leadership, with marketing as a track.
  • Cost & Duration: Master’s programs are 12–15 months and cost less. MBAs take 18–24 months and can be 2–3x more expensive.
  • Career Goals & Roles: Master’s grads often start as digital strategists, content managers, or market researchers. MBA grads go into roles like brand manager, product marketing lead, or marketing consultant.
  • ROI: MBA grads typically see faster salary growth—starting around $100K–$130K. Master’s grads earn around $60K–$90K but enter the market quicker.

Programs like Northwestern Medill (Master’s) and Kellogg (MBA) show how both are strong—but built for different types of candidates.

For more details you can read this blog on "MBA vs MS"


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