Do non-technical backgrounds like marketing or finance stand a chance in Ross MSBA admissions?

Question

S Raghav · Accepted Answer

Non-technical backgrounds like marketing or finance definitely have a chance in Ross MSBA admissions if the application highlights analytical ability. Ross is open to candidates who may not have a computer science or engineering degree, but they still want to see evidence that the applicant can handle numbers. Showing coursework in statistics, economics, or quantitative finance helps, as does explaining how past work involved data-driven decision making.
For marketing applicants, projects in market research, digital campaigns, or customer analytics can show transferable skills. For finance applicants, exposure to risk modeling, Excel-based financial analysis, or tools like Tableau demonstrates readiness. Strong GMAT/GRE quant scores are especially important here, because they balance out the lack of a technical degree. Ross values diversity of backgrounds, so applicants from these fields can stand out if they link their past experiences with their post-MSBA career goals.

Mohit C · Answer

It&rsquo;s easy to assume Ross MSBA admits only engineers or coders, but that isn&rsquo;t the case. People from business-focused fields also make it in.

Marketing applicants can highlight experience with consumer data, A/B testing, or campaign analytics to prove they&rsquo;ve worked with numbers.
Finance applicants can point to internships in investment analysis, risk, or financial modeling to show strong quantitative skills.
A solid GRE/GMAT quant score helps prove technical ability when the transcript isn&rsquo;t loaded with math courses.
Taking short online courses in SQL, Python, or statistics before applying shows extra effort to bridge any gaps.
Essays should clearly connect non-technical experience to future roles in analytics or consulting, so the admissions team sees a logical path.

Applicants from non-tech fields succeed when they frame their experience as data-driven and back it up with test scores or added coursework.
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