Education consultant | Expertise in Client Relationship Management & Business Development | Driving Revenue Growth
Yes, WhatsApp can be used to manage your entire sales process but the setup depends on how big your operations are.
For small teams or solo businesses, WhatsApp Business App is often enough. You can add your product catalog, send quick replies, set greeting and away messages, and even label leads based on interest or stage. This works well when your customer base is limited and you manage chats directly from your phone.
For larger teams or faster-growing businesses, the WhatsApp Business API is the better option. Platforms like Kraya AI, Interakt, Zoko, and WATI (built on the official WhatsApp API) let your team respond to leads from one dashboard, send reminders, track conversations, and automate key parts of the sales journey. WhatsApp’s official site confirms that the API is designed for medium and large businesses needing more structure.
So yes, you can run sales fully on WhatsApp and with the right tool, you can manage leads, automate follow-ups, and even send payment links, all from one place.
