Eligibility Requirements for Trinity Dublin Masters in marketing

- A minimum 2.1 honors degree or international equivalent.
- Two academic referees;*
- Work experience (optional);
- An English competency exam (see below for accepted qualifications);
- A GMAT score may be requested in certain cases but is not required upon application.


Bachelor's GPA Requirement

No specific degree

UG Requirement

Test Scores Requirement


Competitive Exams Waiver:https://www.tcd.ie/business/programmes/masters-programmes/admissions/

English Proficiency Exams Waiver:https://www.tcd.ie/business/programmes/masters-programmes/admissions/

About Trinity College Dublin

Trinity College Dublin (TCD) is a prestigious university located in the heart of Dublin, Ireland. It was founded in 1592 by Queen Elizabeth I and is the oldest university in Ireland. The university has a strong academic reputation, consistently ranked among the top 100 universities in the world.

Trinity College Dublin offers undergraduate and postgraduate programs across a wide range of disciplines, including arts, humanities, social sciences, business, law, engineering, and science. 

The campus of Trinity College Dublin is located in the city center and is easily accessible by public transport. It is a beautiful campus with a mix of modern and historic buildings, including the iconic Campanile and the Old Library, which houses the famous Book of Kells.

The university has a vibrant student life, with over 120 student societies and clubs, as well as a wide range of sports teams. Trinity College Dublin also has a strong research culture, with many internationally recognized research centers and institutes.

Overall, Trinity College Dublin is a highly respected and prestigious university with a rich history and a strong commitment to academic excellence.

Trinity Dublin Masters in marketing Program Description

Students of Marketing offered by Trinity College Dublin  will learn key marketing specialisms such as strategy and branding as well as developing skills in the areas of communication, planning and analysis, social media marketing and data analytics. 

Analytical and practice-based training is delivered by expert faculty and executives from top multinationals, such as Google and Microsoft. This programme has a strong industry focus and provides corporate connections to the marketing and digital marketing industries, the headquarters of which are located just minutes away from the campus.

Our highly interactive lessons provoke discussion and give opportunities to develop communication and negotiation skills, deal with real-life case studies, work in small groups for assignments, take active part in digital and analytical simulations, as well as attend regular seminars with speakers working in all aspects of marketing practice and thought.


Program URL:https://www.tcd.ie/courses/postgraduate/az/course.php?id=DPTBU-MARK-1F09

Trinity Dublin Masters in marketing Program Curriculum

  • Digital Business Models
  • eCommerce
  • Sales Management
  • Marketing Design Consultancy for "Good"


  • Digital Business Models
  • eCommerce
  • Sales Management
  • Marketing Design Consultancy for "Good"
  • Marketing Management: This course provides an overview of marketing concepts and strategies, including market segmentation, targeting, positioning, and marketing mix decisions.
  • Consumer Behavior: This course focuses on understanding consumer behavior and decision-making processes, including psychological and sociocultural factors that influence consumer choices.
  • Market Research and Analytics: This course covers research methods and techniques used in marketing research, including data collection, data analysis, and interpretation of research findings.
  • Digital Marketing: This course explores the use of digital channels and technologies in marketing, including topics such as social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and analytics.
  • Marketing Strategy: This course focuses on strategic marketing planning and implementation, including topics such as competitive analysis, marketing planning, and marketing metrics.
  • Brand Management: This course covers the principles and practices of brand management, including brand positioning, brand equity, and brand communication strategies.
    Integrated Marketing Communications: This course explores the use of various promotional tools and techniques in marketing, such as advertising, public relations, sales promotion, and direct marketing.
  • Digital Marketing: Focusing on digital channels, technologies, and strategies for marketing, including social media marketing, search engine optimization (SEO), online advertising, and data analytics.
  • Brand Management: Focusing on the principles and practices of building, managing, and leveraging brand equity, including brand positioning, brand communication, and brand strategy.
  • Market Research and Analytics: Focusing on research methods, data analysis, and marketing analytics for understanding consumer behavior, market trends, and marketing effectiveness.
  • International Marketing: Focusing on marketing strategies and challenges in the global marketplace, including international market entry, cross-cultural marketing, and global branding.
  • Advertising and Public Relations: Focusing on the theories and practices of advertising and public relations, including creative advertising strategies, media planning, and reputation management.

Application Documents for Trinity Dublin Masters in marketing

- Resume

- Letter of Recommendations

- SOP/Essays

- GMAT/GRE Scores(optional if required by the university)

- IELTS/TOEFL/PTE/Duo Lingo(optional if required by the university)

- Transcripts

- Passport

Program Application URL:https://www.tcd.ie/business/programmes/masters-programmes/msc-in-management/

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Trinity Dublin Masters in marketing Employment

MSc Marketing students graduate as marketing specialists that will help segue them into the industry or sub-discipline of marketing that really interests them. The graduates pursue their marketing careers in a number of industries including social media, consulting, financial services, operations, pharmaceuticals, transport, travel, education and government, sales & marketing and social enterprises.



Average Starting Salary

Companies Recruiting Trinity Dublin Masters in marketing Graduates

  • Consumer Goods/FMCG: Companies in the fast-moving consumer goods (FMCG) sector, such as Unilever, Procter & Gamble, Nestle, and Coca-Cola, may recruit marketing professionals from Trinity College Dublin.
  • Technology: Tech companies, including Google, Facebook, Apple, Microsoft, and IBM, often seek marketing talent with digital marketing expertise from top-ranked institutions like Trinity College Dublin.
  • Advertising and Marketing Agencies: Leading advertising and marketing agencies, such as WPP, Omnicom, Publicis Groupe, and Interpublic Group, may recruit graduates from Trinity College Dublin for roles in advertising, digital marketing, brand management, and market research.
  • Financial Services: Companies in the financial services industry, such as banks, investment firms, and insurance companies, may hire marketing professionals for roles in marketing strategy, product marketing, and customer relationship management.
  • Retail and E-commerce: Retailers and e-commerce companies, including Amazon, eBay, Tesco, and Primark, may recruit marketing professionals for roles in retail marketing, e-commerce marketing, and brand management.
  • Pharmaceuticals and Healthcare: Companies in the pharmaceuticals and healthcare industry, such as Johnson & Johnson, Pfizer, Novartis, and GSK, may hire marketing professionals for roles in pharmaceutical marketing, healthcare branding, and product management.

Employment Overview URL: null

Letter of Recommendation for Trinity Dublin Masters in marketing

- Two academic referees if work experience is there then one academic and one professional referee is required.

Statement of Purpose for Trinity Dublin Masters in marketing

- Applicants must write a 500 word statement of purpose on their experience, career goals, and how the master programme they are applying for will help them achieve those goals.

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