After graduation, the first question that arises in the mind of a student is what to do next. If you have ever been interested in marketing but don't want to spend a lot of time, energy, and money on doing an MBA, you can go for the shortcut option by doing a post-graduate diploma in marketing.
The jobs which you can secure with this post-graduate diploma are similar to the ones that you would secure by doing an MBA.
A diploma program focuses more on the practical aspect to make students capable of solving real-life issues rather than learning the theoretical aspects which are taught in masters.
If you go for a postgraduate diploma in marketing, then after the course, you will come out as a person who is eligible for securing any job in the marketing sector. So let's see which jobs you can apply for if you have a postgraduate diploma in marketing.
Post Graduate Diploma In Marketing: An Overview
The PGDM in Marketing is a two-year full-time post-graduate diploma study that requires a graduation degree in any subject with an aggregate grade of 50% or above.
Those with an education background in sales and marketing are prioritized during admission. Others demand at least two years of experience in the industry.
The application cut-off marks for this program differ from institution to institution. Various reputable colleges have entrance exams followed by interviews to determine the qualification of the individual seeking admission.
Marketing Management, Marketing, and Advertising are all included in the PGDM in Marketing. It also considers the strategic impact of e-business in strengthening a company's marketing function.
Major strategic marketing decisions determine an institution's competitive advantage in a global marketing environment characterized by severe rivalry and quick Internet-induced changes.
This curriculum provides decision-makers with a solid foundation in marketing ideas and techniques, allowing them to improve their judgment and problem-solving abilities.
PGDM in Marketing degree holders could be hired as Market Research Analysts, Marketing Executives, Marketing Managers, Brand Managers, New Product Managers, Advertising Managers, Marketing Communications Managers, Sales Managers, and so on in industries such as publishing, academic institutions, retail, manufacturing, advertising, finance, and insurance.
What Will You Gain From PGDM in Marketing?
The PGDM in Marketing program has been intended to provide qualifying students with managerial training that will affect their thinking and successes at work, even under pressure and deadlines.
It aids in the development of the candidate's talents, which are important for personal growth and career development in a marketing setting.
It also seeks to improve the candidate's decision-making skills in day-to-day business circumstances. A marketing executive/manager must also have problem-solving and analytical skills.
Marketing is a crucial contact operation with the commercial environment that focuses on output delivery. It must guarantee that the organization's products are in sync with market demands and that the advantages desired by the client are delivered.
After completing the PGDM in Marketing course, a marketing executive or supervisor will be able to appraise the market, its competitors, and its setting, make management decisions, and discuss the organization's long-term objectives. Professionals who complete the program can expect quick, professional advancement.
Eligibility
Candidates who intend to apply for the PGDM in Marketing program must have finished their graduation degree in any stream with an aggregate of 50% or above from a recognized university.
Following application, an entrance exam, followed by an interview, may be performed to determine the candidate's eligibility for the course.
Benefits of PGDM in Marketing
Marketing is among the most diverse business disciplines, with several job options. Almost every large corporation or institution has an in-house marketing department.
Increased Employability
Companies are continuously on the lookout for skilled marketing managers and directors who can help them grow their income. With your PGDM degree and other essential abilities, you have a better chance of getting into a firm than anybody else in the market.
Increased Professional Development
Companies have several employment functions, each with a unique relevance in the successful operation of a business. Marketing jobs have a better career development rate than any other function in an organization.
Incentive Compensation
Marketing is indeed a very rewarding career, and the motivation is often greater than the compensation itself. The bigger your incentive and income, the more you thrive at your job. Marketing experts earn more than other professionals in many industries.
Scope of PGDM
The PGDM in Marketing degree is designed for students who want to work in marketing and sales. An analytical mind capable of critically evaluating and interpreting market realities, as well as the capacity to solve issues, is highly valued in the sector.
Addressing the marketing industry's expanding complexity and rivalry, this curriculum delivers a well-rounded convergence of marketing and communication abilities tailored to the industry's unique demands.
The course considers a variety of factors, including strategic planning, effective communication, management of human resources, and product management.
The training is ideal for students who are already in sales or who want to start a new career in marketing. They can benefit from the course's comprehensive theoretical and practical foundation.
It will assist entrepreneurs in setting up and launching their goods, as well as in revamping existing businesses by understanding the intricacies of marketing.
A PGDM in Marketing education might gain you a position in the country's or possibly the world's largest MNCs and insurance organizations. One of the benefits of taking this course is it's worldwide.
It will refine the students' capacity to generate new ideas, implement them, and enhance their analytical, problem-solving, and communication abilities.
After completing the two-year PGDM in Marketing degree, students will have a thorough understanding of what professional life in the area entails and will be able to operate efficiently under pressure and time constraints.
They could work as a Market Data Analyst, Marketing Executive, Brand Manager, Marketing Manager, New Service Manager, Advertising Manager, Marketing And Communications Manager, Sales Manager, and so on in industries such as publishing, academic institutions, retail, manufacturing, advertising, finance, and insurance.
A Marketing Professional can be recruited in the following situations:
1. FMCG/FMCD firms
Marketing experts are often recruited as marketing executives or sales managers in this country. They would be in charge of obtaining and keeping new consumers as well as maintaining existing consumer accounts.
2. Business-to-business sales
The primary duty of the marketer, in this case, is to transition firms into customer-centric enterprises. Professional service firms frequently leverage salespeople's contacts to speed up success. Marketing takes place in those firms to fuel the institution with sales.
3. Finance
The banking business is a major employer of communications specialists. Many banks are increasingly joining the financial services market, necessitating the use of advertisements to acquire new customers.
4. Advertising
Because it employs a huge number of people in publicity and advertising, the country's advertising business has long been on the rise.
5. Media
Media managers are marketing gurus that generate and deliver targeted content across various media platforms. All media content is researched, produced, proofread, and edited, and media programs, as well as public relations and communications strategies, are executed and monitored.
Top Marketing Recruiting Companies After a PGDM
Top corporations are employing recent business school graduates for a range of portfolios in specialized sectors.
Furthermore, businesses are expanding worldwide daily, and practically every firm needs a marketing function. The companies listed here routinely attract top talent and are among the greatest places to work.
- Hindustan Unilever
- Indian Tobacco Company
- Sony Entertainment
- Johnson & Johnson
- Pidilite
- Tata Consumer Products
- Siemens
- Reliance India Ltd
- Amazon
- Flipkart
- Zomato
Apart from all these organizations, numerous other companies hire PGDM graduates for their leading marketing positions.
Job Roles For PGDM
In recent years, a postgraduate diploma in management in marketing (PGDM-MARKETING) has become a highly sought-after degree by both students and corporations. PGDM-marketing course covers the fundamental techniques for understanding markets and product portfolios.
Sales Manager
Sales managers, as the name implies, are in charge of managing and leading a team of salespeople inside a business. Their responsibilities include developing a sales strategy, evaluating data, scheduling sales training, allocating sales territory, and coaching team members.
They also assist in the establishment of quotas and wage targets, as well as in the recruiting and termination processes.
The remuneration of a sales manager is determined by the organization for which they work. A sales manager's compensation for the first two years is typically approximately 5 lakh per year. Sales managers might make more than 7-10 lakh per year, depending on their experience, talents, and organization.
Brand Manager
A brand manager's role is to establish and market the company's brand. One of the most essential roles in marketing. Their work description will include actions such as advertising, promotions, media interaction, exhibiting the brand in strategic locations, and so on.
Unlike sales, which is a fast-paced industry, brand management is a fluid one. The brand manager's primary goal is to build a popular and good image of the product within the targeted audience. As a brand manager, you must be innovative and always on your toes.
A brand manager might make up to 6 lakhs per year in the first two years. This will be determined by the organization for which they work. Based on their expertise, talents, and company, they might anticipate making more than 8 to 10 lakh in the following three years.
Market Research Analysis
As a market analyst, you can work in a variety of industries such as market, entertainment, retail, FMCG, and so on. They are in charge of assessing patterns and current market conditions and operating by current trends. They can assist in the development of marketing strategies.
Their responsibilities would also involve developing various research procedures and questionnaires for data collection. So, if you enjoy research and have an analytical mind, this job is ideal for you.
Depending on the firm you work for, you will be able to make an average of 5 to 6 lakh per year at the start of your career. A high managerial position can earn anywhere between Rs 15-20 lakhs per annum.
Public Relations Manager
A public relations manager's role is to control information flow between the public as well as the business. As a publicity manager, you will be in charge of protecting and developing the organization's reputation via media and advertising.
They will investigate the organization's history and culture to ensure that no one has any concerns about it. A public relations manager may be required to oversee many initiatives at the same time.
A public relations manager's annual salary ranges from 4 to 6 lakh depending on the organization for which they work. After four years, they might earn between Rs. 7 and Rs. 15 lakh.
Digital Marketing
This is most likely the most important career choice for PGDM-Marketing students. And while the goal of digital marketing remains sales, the technique is highly advanced. Digital marketing encompasses a wide range of activities.
This covers Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC), Web page production, and other related services. Digital Marketing Managers can operate in both B2B and B2C environments.
It is appropriate for people who wish to use technology in their marketing. Digital marketing has grown in popularity among organizations as technology has advanced. Furthermore, with several free and paid digital tools available online, the task has gotten considerably easier.
SEO Manager, SEM/PPC specialist, Content Writer, and Social Media Manager are some of the many responsibilities in digital marketing. Their pay varies according to various positions. They can make between 3 and 7 lakh rupees per year at first. Their annual compensation might reach 15 lakh in the next three years.
Customer Relationship Management (CRM) Manager
You can consider a career in customer relationship management with a PGDM in Marketing (CRM). A CRM Manager is in charge of developing and implementing multi-channel consumer connections.
A CRM Manager is in charge of developing plans, roadmaps, customer relationship strategies, and loyalty and retention marketing strategies.
Currently, the typical remuneration for a CRM Manager is Rs 4-6 lakhs for freshers and Rs 8 lakhs or more for senior jobs.
Skills Required For Securing The Job
To become a successful marketer, a student needs certain skills. These skills help in drafting proper techniques for a successful marketing strategy. Some of these skills can be learned during the course, while others are soft skills such as the way of communication, eye for detail, etc.
Distinctive competencies and qualities that assist a marketing manager in flourishing in their field are referred to as marketing manager skills. To do their tasks properly, marketing managers must have both hard and soft talents. Some marketing management talents come easily, while others must be learned.
Hard Skills
Because they frequently include technical expertise or industry experience, hard talents usually need considerable effort to obtain. A marketing manager's ability to analyze and edit marketing assets, including images and videos, is an instance of hard skills.
Soft Skills
Soft skills are frequently something that people are born with, but they're still something that can be learned and improved. Interaction with others is often connected with soft skills. Soft skills for a marketing executive would be the ability to settle a problem calmly among their team members.
A marketing manager's success requires both hard and soft talents. They use their hard abilities to perform complicated jobs, while their soft skills enable them to manage and lead their team.
Marketing managers must employ a wide range of talents to do their duties.
Leadership abilities
Managers are accountable for guiding a team and pushing people to reach a common objective in every business. Marketing managers are frequently needed to supervise and support the activity of many departments and offices.
Marketing managers must be able to establish shared goals and help each team in achieving those goals. Marketing managers' leadership abilities include setting strategic objectives, motivating workers to excel, mentoring team members with less experience, and delegating chores to coworkers.
Technical abilities
Marketing necessitates some level of technical knowledge and experience. Marketing personnel develop, manufacture, and deliver marketing materials using specialized software, tools, and equipment.
Marketing managers should have a fundamental awareness of how their department's technology works and how it is used. Because technology evolves so fast, this frequently necessitates ongoing education and constant effort.
A marketing manager's technical talents include using keywords to optimize content for search engines, sending out bulk emails and messages, making and modifying spreadsheets and digital calendars, and website and social media profile evaluation and modification.
Organizational skills
Anyone who manages many jobs or assignments at the same time will benefit from organizational skills. Marketing managers are usually required to make judgments about several tasks. All of these may be at various stages of development.
A marketing manager's organizational abilities enable him or her to set and enforce deadlines, stick to complex timetables, and keep track of vital information. Being organized at work assists marketing managers in decreasing stress and accomplishing their jobs more effectively.
Organizational skills for marketing managers include Event and meeting coordination, keeping track of and filing information and documents, developing strategic timetables for large projects, and assisting team members in completing duties on time.
Communication skills
Marketing managers must communicate with a wide spectrum of individuals, including employees, team members, and customers. Marketing managers must be able to clearly and effectively express ideas, expectations, and demands.
They should be excellent at both interpersonal and organizational communications, which means they should be able to communicate knowledge in big groups as well as in one-on-one talks.
Marketing managers employ communication skills while making choices with their team, building connections with clients and consumers, listening to and responding to comments and criticism, and preparing press releases or quarterly recaps.
Creative skills
Marketing is a creative undertaking in many ways. Marketing executives must be able to come up with novel and intriguing strategies to sell items or promote brands.
This includes the capacity to generate new ideas and find creative ways of making them a reality. Marketing managers should be able to attract and retain their audience's attention to be successful in the field.
A marketing manager's creative talents sometimes include discussing ideas with graphic designers and artists, analyzing the visual appeal of marketing materials, inventing unique techniques for promoting and distributing items, and organizing and implementing promotional events and activities.
Functions of a Marketer
Some of the main functions of a marketing manager can be summed up in the 7Ps of Marketing.
- Analyzing Consumer needs (People)
- Product Design and Development (Product)
- Setting Pricing Strategy (Price)
- Distribution Strategy (Place)
- Promotional Strategy (Promotion)
- Packaging (Physical Evidence)
- Process
1. Analyzing Consumer Needs
A marketing manager does market research and analysis before the introduction of a product to determine customer wants and then attempts to provide such a product or service that fulfills those needs.
Promoting analysis assists in identifying the clients to whom you are marketing your products. Customer behavior research, a key marketing function, is the only way to categorize the correct categories for your product.
2. Product Design and Development (Product)
Based on an analysis of customer wants, the product is conceived and manufactured to satisfy your target segment. As a result, product development and design play essential marketing responsibilities. Product design and development include the production of ideas, prototypes, branding, and product commercialization.
3. Setting Pricing Strategy (Price)
What should the cost of your product or service be? The Pricing function of marketing is determined by this question. The pricing of your product should reflect your customer's impression of the worth of your items while being within your budget. Every product should be priced strategically to stay competitive in the market and attract buyers.
4. Distribution Strategy (Place)
This Marketing function controls where and how goods or services may be disseminated or accessed. Examples include a factory, a high-street retailer, an e-commerce business, and a cloud-based site. The objective of a marketer is to attract as many customers as possible with the least amount of money.
5. Promotional Strategy (Promotion)
Promotional strategies include advertising, marketing, and distribution. Choosing effective marketing is a key function of marketing since it aids in raising awareness among your target audience.
6. Packaging (Physical Evidence)
In the end, consumers want to know that the businesses they're purchasing from or connecting with are authentic and, well, live in real life. This is when packaging as a marketing function comes into play.
Strategic packaging will put your brand far ahead of its competition and distinguish it by showing it as competent and reputable.
7. Process
This phase specifies the sequence of activities that will take place from design through client delivery. Each action should be analyzed down to the smallest of details. It should be done in such a way that it increases efficiency and value while minimizing expenses.
Obtaining a PGDM in marketing is a daring and astute choice that demonstrates your understanding of the diploma's future.
Marketing is becoming increasingly vital as industries and businesses grow. With a PGDM in marketing, you may be in the right place at the right time, earn a good livelihood, and advance your career.
So, if you are thinking about continuing your education after graduation, consider pursuing a PGDM in marketing to assist you in reaching your goals.
Companies have increased the number of marketing roles they offer, and the number of applicants for PGDM Marketing Management has grown dramatically as a result.
Marketing has a bright future ahead of it, with employment expected to increase by at least 4% in each industry. As a result, marketing is and will remain one of the most popular professional paths in India.
