Macquarie University

Measuring performance is big business. Today, most of the world’s major companies employ business analytics to gain valuable business insights and get an edge over their competitors. Using data modelling and statistical analysis, business analytics allows companies to measure their past performance, improve efficiency, increase profits, innovate and make educated decisions that drive them forward.

The comprehensive, flexible Master of Business Analytics strongly focuses on the real-world application of business analytics tools and techniques. You’ll develop your knowledge of computer programming, databases, statistics, and machine learning techniques applied to big data. You’ll become adept at recognising the importance of ethical reasoning in solving analytics-related problems. And you’ll learn how to collaborate effectively with diverse teams to achieve various purposes in varied contexts.